Feminine hygiene is challenge. (market for feminine hygiene products grows 5% annualy) (O-T-C Drugs)

Feminine hygiene is challenge

CDR Roundup--The market for feminine hygiene products is growing at an average annual rate of 5% and may top $2 billion in retail sales by 1995, according to a study by New York City-based research firm Packaged Facts Inc.

The modest growth rate is attributable to changing demographics which show that, as baby boomers get older, the number of menstruating women is on the decline.

Citing Census Bureau statistics, the study, conducted last year, says that the number of women nearing or entering menopause (in the 45 to 49 age group) will increase by 42%; however, those near or beginning menstruation (in the 10 to 15 age …