NSW: New campaign targets young Asian tourists

AAP General News (Australia)
02-28-2001
NSW: New campaign targets young Asian tourists

By Jane Wardell

SYDNEY, Feb 28 AAP - Dune biking in Newcastle, frolicking with dolphins at Port Stephens
and climbing the Harbour Bridge are among activities being sold to a young, affluent Asian
tourist market in a new $3 million advertising campaign.

NSW Tourism Minister Sandra Nori said the state government's Feel Free campaign was
designed to tap into the desires of 25 to 39-year-old executives and couples looking for
new experiences.

Ms Nori said Asian tourists were being enticed by simple pleasures and things they
could not do at …